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Brand Guide

8
  • Introduction
  • About the Brand
  • Voice & Style
  • Brand Logo
  • Brand Colors
  • Typography
  • Brand Collateral
  • Closing
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Initial Website Set-Up

11
  • Buy staging domain name
  • Update domain’s DNS
  • Create the site’s account in server (WHM)
  • Email server admin to set up SSL
  • Send the client a “Getting Started” email
  • Request StoryBrand wireframe copy for homepage
  • Add Google SPF TXT record
  • Install WordPress in cPanel
  • Set-Up WordPress account
  • Find new site design
  • Send request for initial website built to developer
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Website Build

9
  • Request custom post type for website (if applicable)
  • Footer bar copyright info
  • Add Privacy Policy page
  • WP Simple Pay
  • Set favicon
  • Send StoryBrand copy for final edits
  • Send final StoryBrand copy to incorporate into homepage
  • Send new website prototype to client
  • How To Set Up Google Captcha
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Pre-Launch

5
  • Send request for mobile optimization to developer
  • Convert all forms to Wufoo
  • Full site quality check
  • Prepare 301 redirect spreadsheet and send to server admin
  • Send request to server admin to launch
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Launch

7
  • Adding Essential Plugins
  • Setting Up Scheduled Backups
  • Adding Website To Google Analytics
  • Adding Website To Google Search Console
  • Mobile optimization
  • Final edits
  • Update Wufoo stylesheet link
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Onpage SEO

2
  • Client Survey
  • Client Check-Up
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Site Maintenance

1
  • MainWP Maintenance
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ClickUp

2
  • How To Make a Quick Search in ClickUp
  • Introduction to ClickUp
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ShiftWeb Internal

3
  • Stripe 2FA: Setting up Authenticator App
  • Stripe: Adding Team Members to Account
  • Creating Content with AI